Post Foods and the CHL team up

Post Foods and the CHL team up to bring young hockey heroes to the breakfast table 

Goalie card promotion also features chance to win Mastercard Memorial Cup experience 

October 29, 2012 – Toronto, ON – Post Foods Canada and the Canadian Hockey League (CHL) announced a promotion that will bring junior hockey’s star goalies to breakfast tables across the country. Fans of the Western Hockey League (WHL), the Ontario Hockey League (OHL) and the Quebec Major Junior Hockey League (QMJHL) can collect up to 24 unique goalie cards and 12 unique goalie face panels as part of the Post Exclusive CHL Goalie Collector’s Edition Series when they purchase specially-marked boxes of Family Size Post cereals. Four cards and one face panel are available per specially-marked box of participating cereals, including Shreddies, Honey Shreddies, Sugar Crisp, Alpha-Bits and Honeycomb, while supplies last. In addition, consumers can enter for a chance to win a trip for four to the 2013 MasterCard Memorial Cup. 

“With 52 Canadian teams and a fan base of over eight million, we recognize the immense popularity and importance of junior hockey to Canadians,” said Jennifer Dumoulin, Director of Marketing, Post Foods Canada. “We’re excited to partner with the CHL and its three leagues to offer a collectible series that fans of all ages can enjoy.” 

“Like Post Food’s family of cereals, CHL teams are such an integral part of Canadian communities,” said CHL President David Branch. “This unique promotion provides us with another platform to showcase our student athletes and rising stars of the CHL to fans across the country.” 

The CHL and its member teams enjoy a popularity in Canada that is unrivaled by professional sport. Each year, more fans attend WHL, OHL and QMJHL games than all Canadian NHL, CFL and MLB teams combined. 

For more information on the promotion and to enter the 2013 MasterCard Memorial Cup contest, visit Facebook.com/Shreddies.